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Cookiebot

From mandatory notification to active consent.

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Three situations we encounter every day.

Why become a Cookiebot partner?

  • You don’t know which cookies your site sets

    Someone adds a tag for a campaign, and that tag sets a cookie that doesn’t appear anywhere in your overview. This creates a gap between what you say and what you do, without anyone realizing it. A periodic scan brings this to light.

  • Your banner is there, but it isn’t triggering anything

    The banner is there, but either the tags aren’t firing at all or they’re all being blocked. In the first case, your compliance is off; in the second, you’re losing data you should have had. We make sure that consent actually takes effect in your tag manager.

  • You’re tracking less than before and don’t know how much

    Since the introduction of consent, you’re seeing fewer metrics in your analytics and can no longer tell where the data is coming from. With a proper integration, Google Analytics and Google Ads will estimate the missing data, so you can continue to make decisions based on actionable metrics.

Cookiebot as the engine behind your consent

Asking for consent is mandatory, but it’s also the first thing a visitor sees on your site. A banner that asks for too much or blocks too much immediately costs you two things: trust and data.

Cookiebot is the engine behind it all. It periodically scans which cookies your site actually sets, categorizes them, and records for each visitor what they’ve consented to. That choice then drives your tags, rather than the banner simply being there.

You remain in control of what you ask for and how. We ensure that the technical setup is correct and that you continue to track only what you’re allowed to track.

What We Do with Cookiebot

We start by scanning what’s currently happening: which cookies are being set, by which tags, and which of those are truly necessary. That list is almost always longer than expected.

Next, we set up the banner and link the consent to your tag manager, so that the visitor’s choice actually determines which tags fire. This includes the consent link with Google, because without that link, you lose more data than necessary.

Finally, the design. A banner in your own brand style, with a clear choice instead of a wall of text. That makes a difference both in terms of trust and in the number of people who reject everything.

Three things you’ll notice in the partnership.

Why choose Redkiwi as your Cookiebot partner?

  • You can see for yourself what’s being placed

    You can see for yourself which cookies your site sets and how many visitors give consent. Every month, we review this together, and you decide what to ask for and how. You stay in control; we make sure the technology supports that.

  • Transparent about where our role ends

    We set up the technology and ensure the banner functions as intended. Whether your setup meets all legal requirements is a matter for legal judgment, and we leave that to a lawyer. We prefer to state this upfront rather than afterward.

  • Consent and measurement under one roof

    We also manage your tag manager and analytics, so we can immediately see how a consent choice affects your measurement capabilities. This eliminates the need to go back and forth between different parties. You’ll work with a dedicated specialist who understands your measurement setup.

Frequently Asked Questions About Cookies and Consent

01/ For which cookies do I need consent?
Legally speaking, consent is required only for cookies that are not strictly necessary: analytics, ad tags, and embedded media. Functional cookies are permitted without consent. We’ll identify which of your cookies fall into which category.
02/ How do I know which cookies my site sets?
A scan identifies the cookies currently being set and keeps your overview up to date. If a colleague adds a tag next month, it will appear in the next scan instead of going unnoticed.
03/ Will I lose data because of a cookie banner?
Yes, some of your visitors will opt out. But with a proper consent link, Google Analytics and Google Ads will estimate the missing data, so you can continue to rely on useful metrics. Without that link, you’ll lose more data than necessary.
04/ Are you responsible for my legal compliance?
We set up the technical aspects and ensure that the banner functions as intended. Whether your specific setup meets all requirements is a matter of legal judgment. We are not lawyers, and we make that clear.