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Aiden

From decision fatigue to the right choice.

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Three situations we encounter every day.

Why choose an Aiden partner?

  • Your product range is too large to choose from on your own

    Your product range is extensive, and that’s your strength, but for a visitor who isn’t familiar with the field, it’s overwhelming. They compare three products, hesitate, and close the tab. We’ll design a consultation process that guides them to the right product in just a few questions.

  • Your customer service team keeps answering the same questions

    The same questions come up every week at customer service: what size, what power rating, will this work for my situation? That advice is currently in your employees’ heads and not on your site. We’ll turn that knowledge into a virtual advisor that works around the clock.

  • Your returns stem from the wrong choice

    Products are returned because they weren’t what the customer expected. That costs you in shipping fees, inventory management, and customer trust. A pre-purchase consultation prevents some of those returns and also highlights where your product information is lacking.

Aiden as the driving force behind your product advice

In a physical store, someone walks up to you and asks what you need it for. Online, the visitor has to figure that out on their own—and with a complex product range, that’s exactly where they drop off.

Aiden is the engine that drives that conversation online. The visitor answers a few questions about their situation and then receives well-reasoned advice instead of a filtered list. You determine the logic behind that advice, so the outcome aligns with how you explain your expertise.

What’s more, it provides insight: you can see which questions visitors ask and where they stop in the conversation. That tells you something about your product range that you can’t glean from your sales figures.

What We Do with Aiden

It starts with the knowledge that already exists within your organization. We sit down with the people who interact with your customers on a daily basis and identify the questions they ask to arrive at a recommendation. We then translate that logic into a conversation consisting of a few steps.

Then we link it to your product data, because an advisor who refers to a sold-out item makes things worse instead of better. That requires clean and complete product information, and where that’s missing, we identify it first.

After launch, we monitor the site monthly: where do visitors drop off, which recommendations lead to a purchase, and which questions no one understands. You’ll have this discussion with the same person who manages your account.

Three things you’ll notice in the partnership.

Why choose Redkiwi as your Aiden partner?

  • You’ll see for yourself where visitors get stuck

    The reports show you which questions are being asked and where visitors drop off. Every month, we go over this together, and you decide which recommendations we should refine. You remain in charge of the business strategy; we ensure that the technology and data support it.

  • Independent advice

    We also recommend against using a product advisor if your product range is organized enough for customers to choose on their own. In that case, a better filter structure is cheaper and faster. That’s what ownership means to us.

  • Since 2004, with a familiar face

    Redkiwi has been in business since 2004, building online stores and product data structures. As a result, we look not only at the consultation but also at the data behind it. You’ll work with a dedicated specialist who knows your product lineup.