Starting June 19, 2026, a major European change will take effect that every B2C online store in the Netherlands must comply with: the mandatory digital cancellation feature. A sort of “Stop button.” The ACM and the EU are taking a clear stance on this: from now on, canceling or returning something online must be just as easy as buying it.
As a digital agency, we at Redkiwi naturally help our e-commerce clients every day—and not just to maximize conversion. But at the same time, we ensure your platform is 100% future-proof, both technically and legally. We’ll guide you smoothly through this process.
Here’s what this means specifically for your online store:
Who is required to provide a right of withdrawal?
At Redkiwi, we always take a critical look at the scope of legislation for our customers. The rules are divided as follows: All B2C online stores that sell physical products to consumers in the EU must comply. Pure B2B online stores (sales to business customers) are exempt from this consumer law.
Providers of online services (such as subscriptions, SaaS, online courses, or booking platforms) are subject to this requirement. However, products such as custom-made items, perishable goods, or opened hygiene products are legally excluded from the right of withdrawal and are therefore exempt from this obligation.
Please note: if you sell via social media or online marketplaces, you are also subject to this requirement. Shops based outside the EU are not required to comply with this, unless they target consumers within the EU.
Good to know: This does not replace the traditional model withdrawal form. It is an additional, mandatory digital option that you must offer consumers.
The Redkiwi Approach: What Should You Keep in Mind During Implementation?
Unfortunately, simply “adding a button” isn’t enough. As a digital agency, we look at the complete architecture of your store:
Usability (UX/UI)
The law stipulates that the feature must be continuously available and easily accessible during the 14-day cooling-off period. We often recommend and implement this as a permanent link in the footer and a direct link in transactional order confirmation emails. Since it must also work for guests (without an account), it must not be hidden behind a login wall.
Integration with your backend (ERP/WMS)
A cancellation isn’t just an email; it’s the start of a return process. We ensure that the data from the cancellation button is immediately forwarded to your order or warehouse system so your logistics team is notified right away.
The Risks of Non-Compliance
The ACM enforces the rules strictly. If you’re not compliant by June 19, 2026, the legal cooling-off period for your customers will automatically be extended by up to a full year. Add substantial administrative fines to that, and you know: you’ll want to have this sorted out before June 19.
Time to take action
The deadline is set. Now is the time to put this workflow on your roadmap. We’ll turn this requirement into a seamless, user-friendly feature that fits perfectly with your platform. Curious about how we can set this up specifically for your e-commerce platform (such as Shopify, Magento/Adobe Commerce, or Hyvä)? Contact us.
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