Performance branding

The future of marketing? That's performance branding. You don't just want to play short-term. You want to grow. Real growth. Where branding and performance marketing reinforce each other. Where you don't exploit existing demand, but create demand. And in doing so, you increase your market share. At Redkiwi, we say: let's grow.

Most companies focus on the bottom of the funnel. They focus only on the 5% who are already ready to buy. But why limit yourself to that 5%? That's where the competition is. The real power is in the other 95%. They are the people who don't need you now, but who will be ready to buy in the future. How? By investing in strong brand stories and your positioning. That's exactly where the power of performance branding lies. Staying top-of-mind with your target audience without getting stuck in the expensive, endless ad hunt.

Sustainable brand growth

Performance branding is not about quick results, but long-term impact. It builds a strong brand that sticks with your target audience. This keeps your brand top-of-mind, even when they are not yet ready to buy.

Efficiency

Stop wasting money on expensive keywords and clicks. Performance branding helps you use your marketing budget smarter. No unnecessary spending on expensive keywords. Targeted investing, with much more results.

Grow and scale

Why focus on the 5% who are ready to buy, when you can also reach the 95%? Performance branding ensures that you make your brand visible to a much wider audience. More people, more opportunities, more growth.

More loyalty

A strong brand creates trust and repeat business. Performance branding not only keeps your brand visible, but also creates a deeper connection with your customers. Loyalty grows, and that translates into more repeat purchases.

If you start now, you take the first step toward growth and a lasting impression with your target audience. Instead of being left behind, you will build a head start. We'll help you with everything performance branding can do for your business. In our blogs, we explain how performance branding works. How to use your marketing budget wisely. And what the 5 steps are for success. In our cases you can see how we do it and what results we achieve.