The power of performance
Our department consists of advertising specialists, data analysts, CRO experts, SEO specialists and growth marketers. Together we build brands that are attractive and perform effectively.
We focus on hard metrics, conversions, return and optimization. For us, Performance is by no means the end of the funnel. It is an ongoing cycle of insight, action and improvement.
Where data meets intelligence — and strategy turns into measurable growth.
Growth at the core
Just like in our other areas of expertise, we work in Performance along three growth pillars. With AI as an accelerator, we can apply these pillars faster and smarter, focused on measurable growth.
- Penetration for increasing market share
We design propositions and platforms that unlock new markets and enhance visibility. - Frequency for repeat purchases
We develop strategies that activate customers and encourage repeated interactions. - Average order value for higher repeat purchases
We create value by embedding brand loyalty in every digital touchpoint.
Lukas, Head of Performance, speaks
“At Performance, our focus is much more on connecting and ensuring we have the right data points in order,” says Lukas, Head of Performance. “The better our data connections, the more effectively we can use every marketing euro. While Modelling and Seduction focus more on the front end, we extract everything from the channels and the models themselves.”
“The role of data and channels is crucial. It is the foundation of growth. AI is essentially machine learning, and that only works if the data structures are correct and connected. If you do not connect properly, you cannot improve and you cannot reach your audience more effectively.”
“And AI is not a one-time trick. It is continuous optimization together with the client. Where is the new audience? How can we reach them better? We keep learning, testing, connecting and improving. That is what performance means today.”
