AI Performance

Maximum Brand Growth Through Performance Branding

GROWTH DRIVEN BY DATA, AI, AND BRAND EXPERIENCE

Where seduction sparks the first flame, performance is the fire that keeps burning. As the Performance department within our organization, we are responsible for one thing: delivering measurable growth. We focus on hard numbers, conversions, ROI, and optimization—from first click to repeat purchase.

Performance is not just the bottom of the funnel. It’s a continuous cycle of insight, action, and improvement. Our department includes advertising specialists, data analysts, CRO experts, SEO professionals, and growth marketers. Together, we build brands that are not only attractive—but effective. Because what seduces must also convert.

While Seduction focuses on shaping a brand’s mental and physical attractiveness, Performance ensures that attraction results in hard conversion.

THE THREE PILLARS OF GROWTH: FROM ATTENTION TO ACTION

Just like in our Seduction department, Performance operates along three strategic growth pillars:

  • Penetration

    Attract new customers and increase market share.

  • Frequency

    Encourage customers to return more often.

  • AVERAGE SPEND

    Increase the average purchase value per customer.

SMART TARGETING ON MENTAL & PHYSICAL AVAILABILITY

Mental availability without reach is like a billboard in the desert. That’s why we ensure maximum visibility across digital channels, such as:

  • Google Ads
  • Social advertising (Meta, TikTok, LinkedIn)
  • Display campaigns
  • SEO strategies
  • Retargeting funnels

Our campaigns are increasingly AI-driven, allowing us to optimize in real time, predict outcomes, and make data-based adjustments. This enables us to work faster, smarter, and more effectively.

SOME OF OUR PARTNERS

Discover new opportunities through new leads

Business activities on Facebook, Messenger, and Instagram from one place

Grow e-commerce with smart feed and campaign automation

Smart SEO Growth with BrightEdge and Branded SEO

Manage your marketing easily and effectively with ActiveCampaign

DATA AS FUEL: CDPs and AI as Catalysts

Real performance starts with data. We work with Customer Data Platforms (CDPs) to unify customer data from all sources – from webshop to CRM, from campaigns to aftersales. This enables us to build complete customer profiles and operate from a single source of truth.

With these data integrations, we create more synergy between channels and departments, and ensure that all our analyses are richer, more relevant, and more accurate.

Combined with advanced AI technology, we analyze behavior patterns, identify opportunities, and automate optimizations.
Our performance approach is therefore not just data-driven, but increasingly intelligent.

What belongs to AI performance?

OPTIMIZING PHYSICAL AVAILABILITY FOR CONVERSION

The customer has arrived. Now what? Now, every element must be right. That’s why our performance experts work closely with UX designers and CRO specialists to make the digital environment conversion-driven. Think of:

  • A/B testing on landing pages
  • Funnel optimization
  • Shop structure
  • Checkout flows
  • Speed, usability, and mobile performance

We use professional tools and platforms to monitor and optimize everything down to the smallest detail, with one goal: maximum return from every visitor.

FROM DATA TO GROWTH

We look beyond clicks and views. Our focus is on the metrics that truly matter: ROAS, CAC, CLV, churn, conversion rates, and lifetime value. By putting data at the center, we create clarity, direction, and impact.

Performance is never a coincidence. It’s the result of a smart strategy, consistent optimization, and data-driven decisions increasingly supported by AI.

AI cases

Esbjaerg

Creative with AI

  • Branding
  • Advertising
  • AI
  • Social media

RET

AI as an accelerator in the travelers' journey

  • Website
  • UX/UI
  • Accessibility
  • AI

Verder Liquids

AI as a driver of international growth

  • Digital strategy
  • Branding
  • Technology
  • AI
Tomorrowland header

Tomorrowland

Live today, love tomorrow, unite forever.

  • Brand strategy
  • Content
  • Offline marketing
Big Green Egg header

Big Green Egg

Open flavour

  • Brand strategy
  • Branding
  • Campaign

SLAM!

Boost your life

  • Brand strategy
  • Branding
  • Campaign
  • Content

PERFORMANCE AS A VISION AND A DEPARTMENT

Performance isn’t a tactic. It’s a mindset. A way of building. And it’s a dedicated department within our organization, fully committed to growth with measurable results.

Our specialists take care of the hard side of growth. We develop performance solutions that run on your brand data – from AI-assisted content production to predictive models and automated customer journeys. This helps you grow faster and more effectively, while preserving brand experience and control.

Want to know more about our approach as an AI agency in Rotterdam

Our experts

Willem Nales
SEO Specialist & Digital Strategist
Lukas Roeling
Head of Performance Branding & Digital Strategist
Lisa van Brandwijk
Advertising Consultant
Bouke Steenbekkers
Marketing Automation Specialist
Jennifer Broer
CRO & Data Specialist
Lukas Roeling
Head of Performance Branding & Digital Strategist

Want to grow your brand with a performance approach that fits your brand?

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Grow with performance branding

Linkedin says so. Harvard business review and McKinsey too. Performance branding is the future. The winning combination of branding with performance marketing.

Read more Grow!