Recruitment Marketing

Croonwolter&dros already had a strong Employer Value Proposition (EVP): Future made by you. Our task was to make that promise resonate with the right audience.

We translated the EVP into concrete recruitment campaigns—boldly executed in vibrant green and purple, featuring striking visuals and a memorable corporate video. This brought the message to life across the entire funnel: See. Think. Do. Care.

We built the employer brand while simultaneously working to fill 700 vacancies—in a market where everyone is after the same talent.

Using multiple channels? Anyone can do that. The real difference lies in the choices you make. We dug into the data: analyzing, for each target audience, which channels actually worked. We didn’t think in terms of channels; we thought in terms of people. And that makes all the difference.

For every vacancy group, we mapped out where the scarcity was, where the competition was strongest, and where visibility was most crucial.
That’s how we discovered, for example, that certain audiences don’t search on Google, but do scroll on Meta. So that’s where we showed up.

We used DPG Media content to reach our audience during their coffee break, serving relevant ads at just the right moment.
We also saw that DOOH campaigns were particularly effective in specific locations—very useful when you want to stay one step ahead of the competition.

We also brought structure to the vacancies themselves: what’s business-critical, and what’s nice to have? That helped us allocate the budget wisely.
Some roles simply had to be filled to get projects off the ground. Those were our top priority.