Successful campaigns
09.09.2022
With 55 job applications per second, over 34 million active job seekers, and 2x higher conversions than other career platforms, LinkedIn is the go-to platform for recruiting. Unfortunately, research by UWV shows that 40% of job vacancies are difficult to fill nowadays. How do you set up a super effective LinkedIn advertising campaign and fill your job vacancies as quickly as possible?
Let's get straight to the point, a good strategy requires some patience. Research (LinkedIn data, 2019) shows that job seekers typically have their first contact with your employer brand about 6.2 months before they actually click the apply button. During this period, an average of 34 interactions takes place. And, these interactions are crucial! The same research revealed that 95% of candidates are more likely to apply for a job at a company they are familiar with.
In other words, what should you consider in the recruitment journey? The people you want to attract probably have a job at the moment and may not be actively considering exploring other employers. However, with your employer brand, you can convince them otherwise. Therefore, it is extremely important to first become the Employer Brand of Choice by creating appealing content to make the decision to apply easier.
Of course, it's important to start at the beginning. Below are the different content formats listed..
In summary, LinkedIn Landing pages are very useful when dealing with a large volume of candidates and wanting to establish contact with multiple candidates.
Future employees come into contact with a mix of content during their journey through the buying and hiring funnel. Companies that employ an always-on content strategy for recruitment, using both organic and paid media, benefit from increased brand awareness, consideration, and conversion. But what does that perfect funnel look like?
The funnel follows the usual structure: awareness - consideration - conversion.
Always-on is often perceived nowadays as a content planning filled with excessive messages (read: spamming). What it truly means is timing. Telling the right people a relevant story at the right moment. You consider the transformation of cold candidates into warm candidates. The 6.2 months before someone actually clicks the apply button fly by. By the time you post a new job vacancy, a potential candidate should already be warm and familiar with your employer brand. We visualize a perfect execution for your brand next to this.
Do you often wonder if you are maximizing the potential of your LinkedIn campaigns? Are the results falling short, but you can't figure out why? We'll help you get to the bottom of it! In our advertising check, we analyze the data within your current advertising account setup (both Google and LinkedIn Ads) and provide recommendations to optimize your performance.
Linkedin says so. Harvard business review and McKinsey too. Performance branding is the future. The winning combination of branding with performance marketing.
