Where and how to play
Where to begin? As a busy professional, you don't want to spend months creating a marketing plan because time is money. However, developing a good and comprehensive marketing plan requires significant work. That's why we're here to help. With the Redkiwi Go-to-market Playbook, we cover all aspects of a powerful marketing plan that can lead to desired results. The Playbook guides you on where to play as an entrepreneur and how to play the game. It helps you apply marketing theories to your business.
A marketing plan consists of various components, from setting goals to understanding your target audience and determining your pricing and product strategy. We already have the framework in place to accomplish these steps. We always start by defining the target audience. Who do you want to reach with your campaign? How does that person perceive the world? What is their lifestyle? The better you understand your target audience, the better you can reach them both online and offline and truly resonate with your message.
Also, consider the customer journey: the path your customer takes to ultimately convert by purchasing your service or product. In an ideal world, it's straightforward: see the product or service, buy it, use it, and continue using it. Job done! But in reality, it's not that simple. Therefore, map out the customer journey in detail and step by step. Think about what your customer says, thinks, feels, and does, and what information they need at each stage (and through which channel).
