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Marketing Plan

Creating a marketing plan? Start with a smart strategy

You have growth plans, ambitions, and plenty of ideas. But how do you ensure your marketing efforts actually have an impact? A strategic marketing plan provides direction, guidance, and measurable results. Whether you are launching a new product, aiming to gain market share, or strengthening your brand positioning, a solid plan is indispensable.

At Redkiwi, we help organizations organize their marketing in a targeted and data-driven way. No thick reports, just a practical marketing plan that works. Clear decisions, defined target audience, smart channels, and a creative campaign structure. So your team can approach the market with focus.

  • What is a marketing plan?

    A marketing plan is a strategic document that determines which goals you want to achieve, with which target audience, through which channels, and with what message. It provides insights into your market position, customer needs, and competition, and describes how you deploy marketing resources to achieve business objectives. Think of it as your roadmap for marketing growth.

  • Why create a marketing plan?

    A strong marketing plan saves time, money, and frustration. It prevents scattered actions without cohesion or purpose. You gain oversight and guidance, and your marketing efforts become measurable and scalable. A solid plan also makes it much easier to align teams and stakeholders.

Our approach

From strategy to activation

  • 1. Define goals & context

    We start with your business objectives, ambitions, and challenges. What do you want to achieve, more leads, customers, brand awareness? And what’s happening in your market? This input forms the basis of your strategic marketing plan.

  • 2. Map target audience & customer journey

    We research who your ideal customer is, what motivates them, and where they are. Using personas and customer journey mapping, we visualize the decision-making process.

  • 3. Determine positioning & proposition

    What makes your brand or product unique? We refine your brand story and create a clear promise. This builds relevance and appeal.

  • 4. Develop strategy & messaging

    We define the overarching strategic concept, your ‘big idea’. This ensures campaigns are coherent and distinctive. Think of a marketing plan example with campaign structure and thematic angles.

  • 5. Select media mix & resources

    We create a smart channel plan: from social advertising to email automation, from SEA to offline campaigns. Everything aligned with your audience and budget. You know exactly where and how to engage.

  • 6. Planning, budget & KPI's

    We turn everything into a concrete action plan with objectives, timelines, campaigns, and measurement points. You know where you stand, what it delivers, and where adjustments are needed.

What does a strategic marketing plan deliver

A strategic marketing plan gives your marketing team clear direction and focus. You gain control over your budget, planning, and campaign execution. Your communication becomes more consistent, and your brand presence stronger, enhancing recognition and trust. Your messaging better resonates with your audience because you know who you are speaking to and how to engage them. With clear KPIs and a measurable setup, you can continually optimize your efforts. The result? Marketing that is more targeted, professional, and effective.

Reinoud Wolff
Chief Commercial Officer

Want to know what a strategic marketing plan delivers?

Contact us to learn more
 

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Frequently Asked Questions about Marketing Plans

What is included in a marketing plan?

A marketing plan typically includes market analysis, target audiences, objectives, positioning, strategy, media allocation, planning, and measurement points.

What is the difference between brand identity and brand positioning?

Brand identity is about who you are; brand positioning is about how you want to be perceived in the market. One feeds the other.

How long does it take to create a marketing plan?

On average, 4 to 6 weeks. We always adjust based on your situation and deadlines.

Do SME's need a marketing plan?

Absolutely! A good plan makes your marketing more efficient and prevents waste. Even with a small team or budget, you can make a big difference.

Do you also help with implementation?

Yes. From campaign development to dashboards and optimization, we support you from plan to performance.