Redkiwi main header STRATEGy

Digital Strategy

Your roadmap to online growth

You want to grow your brand or organization. But how do you determine the right course in an increasingly complex digital landscape? A powerful digital strategy provides direction, priority, and coherence across all your online activities. Not just isolated campaigns, but a well-thought-out digital marketing strategy aligned with your goals and target audience.

At Redkiwi, we help you become digitally future-proof. By combining data, creativity, and technology, we translate your ambitions into a smart, feasible, and measurable approach. This allows you to focus on brand awareness, lead generation, and conversions.

  • What is a digital strategy?

    A digital strategy is a plan that outlines how you use digital tools to achieve your business goals. It answers questions like: Who is your target audience? Where are they online? What messages resonate? Which channels should you use? A good digital marketing strategy translates your brand and marketing strategy into concrete online actions and results.

  • Why create a digital strategy?

    Without a strategy, you risk spreading your budget across disconnected campaigns. A digital strategy tells you what to focus on, why, and how to measure success. It ensures control, consistency, and growth. It also prevents duplicate work or poor choices in tools, timing, or audience targeting.

Our approach to a digital marketing strategy

  • 1. Analysis & baseline measurement

    We start with a digital audit: what’s working and what’s not? We review SEO, advertising, analytics, content, and technology. We also analyze competitors and market trends.

  • 2. Defining goals & KPIs

    Together, we set clear objectives, such as more leads, higher conversion, or improved brand recognition. We define metrics to measure success.

  • 3. Audience & customer behavior research

    Using personas and customer journeys, we map your target audience, where they are, and how they make decisions. This ensures relevant, data-driven decisions.

  • 4. Strategy formulation

    We develop a tailored digital strategy, defining focus per channel, message, and timing. Think of a smart mix of SEO, SEA, social advertising, email marketing, and CRO.
     

  • 5. Planning, dashboards & activation

    We translate the strategy into a concrete plan with tasks, tools, timelines, and dashboards. You know exactly what happens when and can optimize accordingly.

  • 6. Continuous optimization

    Digital strategy is never static. We monitor, analyze, and adjust, so you stay ahead and capitalize on new opportunities and technologies.

What does a digital strategy deliver?

A clear digital strategy brings focus to your marketing efforts. You know which actions contribute to your growth goals. Your audience is targeted smarter, your marketing budget performs better, and synergy is created across departments, tools, and messaging. The result: more control, better performance, and sustainable online growth.

Digital strategy: more than a one-size-fits-all solution

As digital natives, we use techniques like SEO, CRO, marketing automation, dashboards, and campaign monitoring & optimization for lead generation. This ensures the most effective and cost-efficient use of marketing budgets. We stimulate intrinsic motivation in target audiences and create the right triggers for faster conversions. Our team of strategists, creatives, digital marketers, and analysts provides more than a one-size-fits-all solution. With the right strategic insights, we deliver a digital strategy that drives measurable growth.

Digital marketing Digital Marketing
Reinoud Wolff
Chief Commercial Officer

Curious about what a strategic marketing plan can deliver?

Contact us!
 

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Frequently Asked Questions about Digital Strategy

What is the difference between a marketing strategy and a digital strategy?

A marketing strategy is broader and includes offline channels. A digital strategy focuses specifically on your online approach and tools.

Is a digital strategy only for large companies?

No, it is essential for SMEs and e-commerce as well, to grow effectively and efficiently.

How much does it cost to create a digital strategy?

This depends on your goals, complexity, and scope. We always tailor our proposals, providing a customized plan after an intake.

How long does the process take?

On average, 3 to 6 weeks, depending on the scope and availability of data.

Do you also assist with implementation?

Yes. From campaign execution to dashboards and optimization, we act as your strategic and operational partner.