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Distinctive branding

Branding for new or existing brands, services, and products.

The visual translation of your brand

Have you already developed a distinctive brand positioning for your business but are unsure on how to translate it into various communication materials? Or do you have your strategic positioning in order but your current visual language could use an update? Or perhaps you don't have a logo, fonts, and colors yet that characterize the identity of your brand, service, or product?

Creatively, we do it all. From logo design to advice on color, font, and image usage to the development of useful style elements and a visual design grid, so you can easily have guidance on the look & feel of your campaign materials. We're also happy to convert all these elements into a professional Brandbook for you. The ultimate guide for all brand communication, and of course, a beautiful coffee table book. The do's and don'ts. How should everyone handle the brand and the visual identity? Upon request, we organize workshops to teach your staff how to work with the new visual language.

For every type of professional. For every new or existing brand, product, or service. We are here for service providers, lifestyle brands, the food and beverage industry, the health industry, and the entertainment industry. Additionally, it also excites us to work with technological brands, municipalities, governments, and non-profit organizations.

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The power of unique design

Visual language. It's all in the name. Your story in images. Still and moving. From advertisements, social posts to videos. It's the creative combination of words and images that together complete the story. Often, discussions revolve around what is beautiful and what is not. Everyone has an opinion. But taste is subjective. To avoid these discussions and minimize subjectivity, it is useful to develop a visual identity based on a recognizable and distinctive visual design grid. It is about the visual component of your brand identity, and it is more than just designing a logo. With a good visual identity, you strengthen your brand image and easily create a consistent style for your future campaigns.

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Where mental and visual aspects meet

We visually translate every strategic positioning into distinctive branding. It is a skill to align the visual language with the story the entrepreneur wants to tell, as it needs to have the necessary communication power and flexibility to be applied in various forms. Whether it's videos, advertisements, social posts, or display materials, a good design grid ensures that your communications have a recognizable look and the strength to entice the target audience. Because ultimately, that's what it all comes down to. Visual language is about creating effective communications. Ones that resonate. Ones that move audiences. Ones that activate behavioral change.

Steven Olde Hengel
Head of Creativity

Curious about our creative approach?

Then, please contact us.

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Or would you prefer an agency pitch presentation?

We are also happy to meet in person.

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