At Redkiwi, we deploy our expertise and influence to make a positive impact on society and the environment. This policy ensures that our political engagement is always conducted with integrity, transparency, and in alignment with our B Corp values.
1. Purpose and Responsibility
Redkiwi lobbies exclusively to contribute to a positive impact on society and the environment, with a specific focus on the U.N. Sustainable Development Goals (SDGs). We never lobby against regulations designed to protect people or the environment.
2. Evidence-Based Approach
Our positions and lobbying activities are always grounded in reliable and scientific data. This means we utilize independent market research, peer-reviewed scientific publications, and replicable data insights to substantiate our claims.
3. Political Contributions and Integrity
- Contributions: Redkiwi does not make financial or in-kind contributions to political parties, politicians, or affiliated institutions.
- Anti-corruption: We maintain a zero-tolerance policy regarding corruption and bribery. Any form of inappropriate influence is strictly prohibited.
4. Intermediary Organizations (including DDA)
We are a member of the Dutch Digital Agencies (DDA) to collectively advocate for digital inclusivity.
- Consistency: We monitor whether the positions of the DDA (or other partners) align with our policy.
- Contradiction: If an organization we are affiliated with adopts a position that goes against our values or this policy, we will publicly clarify our stance.
- Red Lines: If a partner organization structurally lobbies against the public interest or sustainability goals, we will terminate our membership.
5. Governance and Oversight
- Responsibility: The management team of Redkiwi holds ultimate responsibility for the implementation and enforcement of this policy.
- Approval: This policy has been formally approved by Redkiwi's highest governing body and is reviewed annually.
- Risk Management: We identify and monitor non-compliance risks through our internal audit cycle. Every year, we evaluate whether our lobbying activities remain aligned with our mission.
- Complaints: If there are complaints regarding the content and/or implementation of our policy, these can be reported via the complaints procedure.
