Milieu Service Nederland
The entrepreneurial waste partner
Challenge
As an entrepreneurial waste partner for businesses in the Netherlands, Milieu Service Nederland provides innovative solutions in waste collection, zero waste, and circular business practices. But even an organization that thinks three times before throwing something away felt it was time for a new website.
Result
Datalayers & remarketing doelgroep
Implementation & Serverside Tagging
Completely renewed and rethought
Quotation and elimination tool
From product-focused to solution-oriented
The new website had to strongly focus on sharing knowledge and providing information about the services. Additionally, an interactive element was created to allow visitors to request a customized quote.
Centralized content management
The quote module is the most unique component of the website. Previously, the quote module was a separate application, leading to cumbersome processes. With the flexible Craft CMS, we have built an environment where both the website content and the special modules can be managed in one central place. Despite their functional and operational differences, they can now be easily managed together.
Data-layers
With the central content management system, Milieu Service Nederland can easily implement SEO and CRO optimizations across the board. This includes utilizing data layers in Google Tag Manager and incorporating Google Click IDs from ads, forms, and submissions from the quote module. Conversions and retention are tracked throughout the entire customer journey, ensuring consent-based data tracking.
Collaborative data analysis and CRO
Digital acceleration is crucial for maintaining a top position in the market. We analyze data monthly, conduct A/B tests, and optimize conversions throughout the customer journey. CRO is a part of the data-driven process embraced by Milieu Service Nederland. Experimentation helps us not only improve but also understand visitors better. Want to learn more about our data insights program?What's next? Preparation for the cookieless era. This calls for innovative solutions and strategic adjustments, including the full implementation of Server Side Tagging. With this approach, we can not only optimize website performance but also comply with evolving privacy requirements and regulations. Redkiwi manages and maintains the server, as well as handles the setup and implementation of tags.
The future is green
In addition to a fresh and sleek new design, Milieu Service Nederland now has a website that flawlessly caters to the information needs of its diverse target audiences. We continue to collaborate on further development, expanding the functionality with a module that enables placing an order for confidential paper destruction in just 5 steps. This technical customization is made possible by years of expertise and development with Craft CMS.
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