Technology as your secret digital weapon
Harness the power of technology
12.07.2023
A strong online presence is essential for a successful marketing strategy. This means that a website, webshop, or application is invaluable in achieving your business objectives. However, let's be honest, creating an effective digital environment is no easy task. It requires a smart utilization of technology, involving all stakeholders, and considering functionality, content, and a consistent branding.
So, how can you ensure that your digital platform becomes the secret weapon in your marketing arsenal? At Redkiwi, we have had the opportunity to develop many such platforms, making the technology behind websites, web portals, and shops work for you! Here are 6 tips to maximize its potential and leave your competition far behind.
Tip 1
Involve all stakeholders
Even the most obvious ones
It's tempting to keep your web development project behind closed doors, accessible only to the technical geniuses in your team. But doing so would be a disservice to yourself. Involve all stakeholders, from marketers to salespeople, designers to customers. This creates a balanced mix of functionality and content that meets everyone's needs. Don't forget the most obvious stakeholders: those directly involved in your project, whose input can be invaluable. Listen to them and let the magic of synergy do its work.
Tip 2
CRO
Transform your website into a conversion machine
You don't just need a website; you need a website that converts, sells, and delivers results. This is where Conversion Rate Optimization (CRO) comes into play. It's a smart method that utilizes data and user feedback to improve website performance. Also, discard the notion that your website is complete upon delivery. No, your digital domain is an evolving creation that requires continuous improvement. Use CRO to experiment, analyze, and optimize. Discover what works and let data guide you towards higher conversion rates, more leads, and a better ROI. Keep tweaking and fine-tuning until your website becomes a well-oiled conversion machine that sets you apart from your competition.
Tip 3
CMS
Your superhero in maintaining brand consistency
Consistent branding is essential for a strong brand identity. However, you don't want maintaining that consistency to become a time-consuming task. Enter your Content Management System (CMS) as your digital superhero. Choose a reliable CMS that you can easily control. With the right tools and workflows, you can maintain consistency without spending an eternity on it. Say goodbye to manually updating each individual page! Your CMS takes over and ensures brand consistency without making you feel like a virtual hermit.
Tip 4
Think big
With a clear goal in mind
At Redkiwi, we often encounter professionals seeking our help. They have a project that's rushing ahead like a runaway train without a clear destination in sight. To prevent this, you need to ask yourself: What is the goal of this project? What do I want to achieve? What does our organization aim to achieve with it?! Only by answering these questions can you structure your project to truly add value. Consider your objectives, formulate them clearly and realistically (SMART), and let them guide your technological adventure. This prevents you from running around like a headless chicken and ultimately developing the wrong things. A sharp focus is the key to success. A digital platform is a living communication tool. You are never "fully developed." Therefore, prioritize tasks and leave those for later as part of the ongoing development.
Tip 5
Technology as a matchmaker
Between marketing, sales en design
Marketing, sales, and design. Three powerful disciplines that must go hand in hand to elevate your digital platform. However, there is a pitfall: the technology must seamlessly align with these three pillars. Poor alignment can lead to frustration, miscommunication, and a waste of time and resources. Therefore, ensure that you deploy the right technological tools and systems that enhance collaboration between marketing, sales, and design, while being 100% in line with your brand strategy. Create an integrated ecosystem where data, content, and creativity merge into perfect harmony. This way, your technology becomes an irresistible matchmaker that connects disciplines and enables collective success.
Tip 6
The digital revolution waits for no one
Not even for you
We find ourselves in an era where technology is rapidly transforming the world. AI and IoT, UX developments, customer experience, and customer journeys are just a few aspects turning the marketing world upside down and offering entrepreneurs new groundbreaking opportunities. Don't lag behind. Seize the possibilities and let technology become your secret weapon. Involve all stakeholders, optimize your conversion rates, and embrace a powerful CMS. Set clear goals and foster seamless collaboration between marketing, sales, and design. Only then can you stay ahead of your competitors and emerge as the winner in the digital battle.
The digital revolution waits for no one, so embrace it! Would you like to discuss this with a knowledgeable and experienced partner like Redkiwi?
It's what we do best; we understand your business and your challenges. Let your challenge become our shared challenge and let us boost your organization in the modern online world!
Curious about our technological approach?
Then, please contact us.
