Guided Selling Tools: Your Secret Weapon for Zero-Party Data

In a world without cookies, a guided selling tool is your best friend.

Data
Technology
Ecommerce

04.08.2025

Third-party cookies are disappearing. Advertisers and marketers are at a loss. Customers expect a personalized shopping experience—but how do you collect valuable customer data to deliver that experience without scaring them off or breaking the law?

The answer: Guided Selling Tools. Guided selling tools help customers easily find the right (product) choice while giving you valuable insights and data in return. Voluntarily shared. More relevant than ever. And exactly what you need to keep growing.

What is zero-party data, exactly?

Zero-party data is information that a customer knowingly and willingly shares with you. Think: preferences, intentions, needs. No sneaky tracking or implicit assumptions—just direct input, straight from the source. This makes it highly predictive compared to second- and third-party data (which are derived or inferred). That’s why zero-party data is a goldmine for any digital marketer.

The value of a guided selling

A good guided selling tool feels like a personal conversation with a product expert. The customer answers a few questions, makes choices, and receives personalized product advice. But behind the scenes, there is more going on:

  • Insight

    Discover what your customers really want.

  • Recommendations

    See what products are recommended most

  • Demand

    You uncover preferences, interests, and behaviors.

Our guided selling partner

Your digitale decision maker

This guided selling tool reduces decision stress for clients

InRiver

Applications: From Personalization to Retargeting

The data gathered from a guided selling tool can be used smartly to:

  • Contentpersonalisation

    Show content based on interests and preferences

  • E-mailmarketing

    Send targeted emails that match what someone is looking for

  • Advertising

    Build custom audiences for retargeting on social media and Google

  • Segmentatie

    Divide your target group into clear segments for improved campaigns

Collecting leads

And yes, you can even collect leads with a guided selling tool. Add a step where you ask for an email address to send the advice. This way, you provide value first and then ask for something in return. The classic value exchange—digital and scalable.

Why Guided Selling Tools Work (and What Redkiwi Does About It)

People love having control. They don’t want to be tracked—but they do want relevant information. A guided selling tool offers exactly that: control, transparency, and value. At Redkiwi, we build smart, scalable guided selling tools that do exactly what they’re supposed to do: collect data, help customers, and enable growth. We integrate them with your CRM or CDP so you can start using the insights right away.

Lukas Roeling
Head of Performance Branding & Digital Strategist

Want to know how a guided selling tool can boost your marketing?

Lukas is happy to brainstorm with you. Discover how you can start leveraging zero-party data for smart growth—today.

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