People come in all sorts of shapes and sizes. We all have our own character, ambitions, and talents. To better understand the different types of people, the Swiss psychologist Carl Jung developed twelve archetypes. Each type represents a certain set of norms, values, and characteristics of the human personality.
People want to identify with something. With other people, but also with brands. They want to see and understand the personality of a brand. Mutual understanding between the target audience and the brand creates preference for your brand and products or services. But how do you characterize the personality of your brand in a way that makes it recognizable and relatable to your target audience?
