A brand that shakes up the traditional automotive world.
The world of car parts is often technical, detached, and monotonous. Hello Auto wanted to do things differently: more accessible, friendlier, and ready for the European market.
Our challenge? Establishing an international brand that doesn’t just radiate authority, but also puts a smile on the consumer's face. An identity that resonates with both the seasoned mechanic and the enthusiastic DIYer.
The creation of a completely new, international brand identity: from positioning and visual language to a high-end UX/UI design for web and app.
A cheerful and accessible style that breaks away from the 'macho' standards of the automotive sector, immediately allowing Hello Auto to resonate with a broader European audience.
The heart of the new identity is the logo: a wordmark that combines speed and motion with a human touch. The letter 'O' is subtly shaped like a car tire, creating an instant link to the core business, while the soft, rounded forms evoke a cheerful and inviting atmosphere. It is a 'smashable' logo—one that remains recognizable and powerful even in the smallest app icons.
While the market often leans toward cool blues or greys, we chose energy. The color palette, built on a foundation of ‘Hello Orange’ and ‘Warm Yellow’, was a hit from the very first design. These colors radiate positivity and creativity, standing out in a crowded market while reinforcing user trust. Combined with the sophisticated ‘Burgundy’ and ‘Dark Blue’, we achieved a perfect balance between playfulness and professionalism.
For the website and mobile app, the focus was on seamless navigation and a smile with every swipe. We designed an interface where 'choice overload' makes way for personal connection and a lightning-fast ordering experience. By mixing portrait photography with bold product shots, we emphasize that Hello Auto is there for the person behind the car.
With a timeless, future-proof style, Hello Auto is now ready to conquer all of Europe. The new visual language is modular and scalable, allowing the brand to grow effortlessly across international borders. Whether you’re entering a license plate on the website or ordering a part via the app, the experience is consistent, joyful, and results-oriented everywhere. Mission accomplished!