Strategic brand positioning
Redkiwi developed a strategic brand positioning for the Heart & Vascular Institute, articulated through a clear brand story and a fitting pay-off: "Reducing the impact of cardiovascular disease together". This was translated into a new website (structure and copy) in which the institute’s three core pillars - Care, Research and Education - are central. As a result, the institute was given a distinct place within the broader Erasmus MC narrative and a recognisable identity for patients, healthcare professionals and international partners alike.
Two powerful videos that bring the mission to life
Together with video partner DUBBEL Media, we produced two videos: one highlighting the institute’s mission, and another focusing on its research pillar. The main video shows how healthcare professionals work every day to improve cardiovascular care, with a focus on prevention, treatment and personal stories from doctors.
The second video highlights innovative research projects, including telemonitoring in cardiovascular care, aneurysm studies and the ROBINSCA prevention project. In a 360-degree approach, patient, physician and researcher are all featured—making the impact of research tangible and raising awareness.
