Budgettrophy’s growth in e-commerce

The Golden Trophy

Our work
Ecommerce
Technology
Website
UX/UI
Data

Challenge

Budgettrophy wanted to expand internationally without losing flexibility. However, the existing platform had technical limitations that slowed the rollout of new storefronts and hindered personalization. The goal: to create a scalable e-commerce platform that would support rapid market expansion, an optimized customer journey, and increased efficiency.

Results

Revenue

Increase of 30%

Automation

Saved 30% in operational time

Higher Order Value

From €78,98 to €89,29

Conversion Rate

Growth from 4.16% to 19.42%

Visit
https://www.budgettrophy.com/

A scalable e-commerce platform

Strategic Approach

The transformation was built on four pillars:

  1. Scalability: Thanks to a composable architecture, Budgettrophy can now launch new storefronts within a single day, rather than weeks. This significantly accelerated their international expansion.
  2. Personalization: Integrating a Customer Data Platform (CDP) brought all customer insights into one tool. This allowed Budgettrophy to offer personalized experiences based on customer behavior, improving ease of use and boosting revenue by 30%.
  3. Efficiency: By automating manual processes across their catalog of 4,700 products (including product recommendations and marketing automation via CDP and Klaviyo), Budgettrophy saved 30% of operational time — freeing the team to focus on growth.
  4. Flexible Content Management: Integrating Storyblok as a headless CMS enabled easy content management and improved usability.

International Success

To fuel international growth, Budgettrophy needed a scalable and flexible e-commerce platform. Moving to Magento (backend), Hyvä (frontend), and Storyblok (headless CMS) enabled rapid scaling.

 

Smarter Customer Engagement

The implementation of a Customer Data Platform (CDP) provided deep customer insights and personalized product recommendations, significantly improving conversion rates and customer satisfaction. By integrating Klaviyo with the CDP, Budgettrophy could deploy hyper-personalized email campaigns, boosting engagement and retention.

The Impact of This Transformation

  • Exponential Growth - Since the go-live on November 1, organic purchases have increased by 383%, and the conversion rate has grown from 4.16% to 19.42%.
  • Revenue Growth: Organic revenue rose by 236.62%, contributing to a total revenue increase of 30%..
  • More Efficient Processes: Automating 4,700 products saved 30% in manual assortment optimization time. Smart recommendations increased engagement by 10%.
  • Higher Order Value: Average order value rose from €78.98 to €89.29, while revenue per visitor tripled from €3.34 to €9.70.
  • Impact of Personalization: 14% of total revenue is directly attributable to the CDP and personalized product recommendations..

Thanks to these strategic technology choices, Budgettrophy can now expand internationally with ease, without compromising customer experience. The platform is not only future-proof but also delivers a fundamentally improved shopping experience.

"The collaboration and communication with Redkiwi have been fantastic for us as a client."

— Maarten de Bruijne, Marketing Manager

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