Jennifer Broer
CRO & Data Specialist
At the office, we call her Jenny. Or Jen. Sometimes even Jen Z. But officially: Jennifer.
She's a CRO and data specialist, and she's also got a background in economic psychology. She combines behaviour and data. She sees what people do on a site, but more importantly, she sees why. She tests. Measures. Just a few minor tweaks. We're always looking for ways to improve the user experience and get better results for you. Whether she's building dashboards or running A/B tests, Jennifer always bases her decisions on data and human insight. She's smart, sharp, and always has a plan.
She likes to spend her free time at gigs. When she's not at the office, we can guarantee you she's somewhere in the Ziggo Dome singing (read: screaming) along to some hip pop artist. I'd ideally like Taylor Swift, but to be honest she's not that fussy.