Why recruitment marketing doesn't work without performance branding
In today’s competitive job market, successful hiring is more than just posting a vacancy. It’s about visibility, trust, and conversion — and that’s exactly where Redkiwi makes the difference.
We are a digital & AI-first agency that brings together strategy, creativity, and technology in a performance-driven recruitment branding approach. No empty clicks or hollow brand campaigns, but measurable impact from the first impression to the apply button.
We combine the power of branding (employer preference and trust) with data-driven performance marketing. This way, with performance branding we build sustainable employer brand visibility while driving targeted applications.
Through AI-powered targeting and optimization, we don’t just reach active job seekers, but also latent talent — people who aren’t looking yet but will be ready for their next step soon.
No one-off campaigns, but a continuous approach to building your employer brand. Candidates will know you before your vacancy goes live. This speeds up time-to-hire, lowers your cost-per-hire, and boosts conversion.
From awareness to conversion, we design campaigns across every stage (See–Think–Do) tailored to the candidate journey. Think video storytelling, carousel ads, testimonials, retargeting, and smart lead forms.
We’ve managed recruitment campaigns with real results: up to 2× higher conversion rates and significantly lower cost-per-hire — for leading brands with ambitious growth goals.
Lower cost-per-hire, faster vacancy fulfillment, and a stronger employer brand. Here’s how:
A sharp strategic analysis of your employer brand & target audience.
Creative campaign concepts and tailored content for every funnel stage.
Technical setup & optimization on LinkedIn, Google, and other platforms.
Continuous reporting, AI-driven improvements, and performance coaching.
With a smart multichannel strategy (Google, LinkedIn, Meta, TikTok & DOOH), we translated the EVP of Croonwolter&dros into impactful campaigns.
Results:
Performance branding combines brand building with performance marketing. You work on a strong employer brand and measurable conversions like applications, achieving long-term visibility and immediate results.
We use AI for smart targeting, ad optimization, and continuous performance analysis. This allows us to reach not only active job seekers but also passive talent who are open to new opportunities.
We focus on hard data: cost-per-hire, conversion rates, and reach. Through continuous optimization, we ensure measurable improvements at every stage of the funnel.
Linkedin says so. Harvard business review and McKinsey too. Performance branding is the future. The winning combination of branding with performance marketing.
