Performance branding at Redkiwi

Campaigns that genuinely make an impact

Strategic ideas and creative narratives that set your brand apart and drive growth

Redkiwi campaign concept horn image

A familiar challenge

Imagine this: you have a beautiful brand with a clear story, but the moment you venture into online advertising, everything goes quiet. Image‑less banners, aimless copy and campaigns that scroll by unnoticed. It has to, and can be different.

At Redkiwi, we know that behind every successful campaign lies one consistent idea. Our approach feels like a journey: you are the hero with a goal, and we are the guide shaping that one unforgettable concept with you. Whether you’re an ambitious scale‑up seeking rapid visibility or an established brand looking to reinforce your position, we tailor our process to your unique needs.

Creative strategic campaign concept

We dive deep into your brand DNA, audience and objectives, searching for the common thread: that one big idea that will unite all campaign communications.

From there, the creative concept takes shape. We translate your brand values into powerful slogans and visual executions, organised within a clear architecture of sub‑themes to highlight your brand from multiple angles. The right mix of channels, from social media and display to email and blogs, is mapped out, and we provide sample materials at this stage so you can immediately see and feel how the campaign comes to life.

Redkiwi campaign architecture schedule campaign concepting
Redkiwi campaign concepting means of communication example posters

Frequently asked questions

  • What is a campaign concept?
    A campaign concept is the strategic framework that outlines the central idea, the communication driver and the content architecture. It forms the red thread behind all your executions.
     
  • How long does the process take?
    On average, we complete this process in 3–5 weeks, depending on the complexity of the project and the number of feedback rounds.

What makes Redkiwi stand out

What sets us apart is our Distinctive Growth Model, a holistic approach combining strategy, creativity, technology and marketing. This ensures not only a powerful concept but also builds the technical and organisational foundations for long‑term sustainable growth.

We’re true digital natives, too. With expertise in SEO, CRO, marketing automation and dashboarding, we deliver data‑driven insights. You’ll receive not just creative ideas but also clear reports and optimisations that maximise your budget’s impact.

Finally, our culture thrives on an open, collaborative approach. You’ll immediately feel the energy of a dedicated team: fun‑loving professionals with plenty of freedom and responsibility who take your success personally.

Reinoud Wolff
Chief Commercial Officer

Curious about our unique strategic approach?

Then, please contact us.

CONNECT WITH REINOUD CONNECT WITH REINOUD

Or would you prefer an agency pitch presentation?

We are also happy to meet in person.

YES, SEND ME ONE SEND AN EMAIL

Grow with performance branding

Linkedin says so. Harvard business review and McKinsey too. Performance branding is the future. The winning combination of branding with performance marketing.

Read more Grow!