Recruitment marketing

Why recruitment marketing doesn't work without performance branding

Redkiwi Recruitment Marketing met Impact

In today’s competitive job market, successful hiring is more than just posting a vacancy. It’s about visibility, trust, and conversion — and that’s exactly where Redkiwi makes the difference.

We are a digital & AI-first agency that brings together strategy, creativity, and technology in a performance-driven recruitment branding approach. No empty clicks or hollow brand campaigns, but measurable impact from the first impression to the apply button.

What makes our approach distinctive?

  • Performance Branding

    We combine the power of branding (employer preference and trust) with data-driven performance marketing. This way, we build sustainable employer brand visibility while driving targeted applications.

  • Smarter Hiring with AI

    Through AI-powered targeting and optimization, we don’t just reach active job seekers, but also latent talent — people who aren’t looking yet but will be ready for their next step soon.

  • We are curious. Go the extra mile. Want to learn and improve.

    Always-On Mindset

    No one-off campaigns, but a continuous approach to building your employer brand. Candidates will know you before your vacancy goes live. This speeds up time-to-hire, lowers your cost-per-hire, and boosts conversion.

  • Full-Funnel Strategy

    From awareness to conversion, we design campaigns across every stage (See–Think–Do) tailored to the candidate journey. Think video storytelling, carousel ads, testimonials, retargeting, and smart lead forms.

  • Proven Success

    We’ve managed recruitment campaigns with real results: up to 2× higher conversion rates and significantly lower cost-per-hire — for leading brands with ambitious growth goals.

What you get with Redkiwi Recruitment Marketing

Lower cost-per-hire, faster vacancy fulfillment, and a stronger employer brand. Here’s how:

  • Analysis

    A sharp strategic analysis of your employer brand & target audience.

  • Concept

    Creative campaign concepts and tailored content for every funnel stage.

  • Setup

    Technical setup & optimization on LinkedIn, Google, and other platforms.

  • Optimization

    Continuous reporting, AI-driven improvements, and performance coaching.

Results that matter

With a smart multichannel strategy (Google, LinkedIn, Meta, TikTok & DOOH), we translated their EVP into impactful campaigns.

Results:

  • 2× more website visitors
  • +100% increase in applicants
  • Extremely low cost per hire

 

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Our FAQs

What is an Employer Value Proposition (EVP)?
An EVP is your unique employer promise. It tells candidates why they should choose your organization and serves as the foundation for all recruitment campaigns.
What is performance branding recruitment marketing?
Performance branding combines brand building with performance marketing. You work on a strong employer brand and measurable conversions like applications, achieving long-term visibility and immediate results.
How do you use AI in recruitment marketing?
We use AI for smart targeting, ad optimization, and continuous performance analysis. This allows us to reach not only active job seekers but also passive talent who are open to new opportunities.
How does Redkiwi measure success in recruitment campaigns?
We focus on hard data: cost-per-hire, conversion rates, and reach. Through continuous optimization, we ensure measurable improvements at every stage of the funnel.
Can you also help with employer branding?
Yes, employer branding is an essential part of our approach. We develop your EVP and create campaigns that make your brand attractive to top talent.

Grow with performance branding

Linkedin says so. Harvard business review and McKinsey too. Performance branding is the future. The winning combination of branding with performance marketing.

Read more Grow!