Creativity for distinctive brands
With the Distinctive Growth Model
12.01.2024
Distinctive creativity
How do you make sure you stand out among the competition and truly differentiate yourself? The Redkiwi Distinctive Growth Model gives you the right roadmap to overcome this challenge. To address this challenge from all angles, our model is built from four essential building blocks: strategy, creativity, technology and marketing. By giving sufficient attention to each block, communication activities contribute to the desired results. Today we put Creativity in the spotlight.
Creativity
Visually creative communication is invaluable for standing out from the crowd. With distinctive and recognizable visual language and creative assets, you strengthen your brand strategy and create preference.
The importance of distinctive branding
In the world of communications, creativity is the basis for distinctive on- and offline branding. 59% of consumers like to buy from an organization or brand they know. This emphasizes how important branding is. Unique design helps you stand out, grow and accelerate. Effective strategic positioning and the ability to transform organizations depends heavily on branding and creative communication.
The corner stones of branding
Distinctive.
Branding goes beyond the appearance of a logo or the combination of colors. It is the art of developing a brand that is not self-limiting and revolves around building a powerful identity that stands out from others. For success, it is essential for the brand to have a strong personality and unique look that allows it to enter the market as a formidable competitor. This is achieved by adopting a bold but appropriate visual style, telling a compelling story and creating appeal.
Recognizable
So how do you achieve your brand's unique visual identity? This is achieved with distinctive imagery. It involves the creative combination of words and images that together tell the complete story. With a coherent visual system and the use of a recognizable and distinctive communication grid in which consistent colors, typography and imagery are central. This is how you lay the foundation for your new corporate identity. With a strong corporate identity, you not only strengthen the image of your brand, but also easily create a consistent style for campaigns and build trust with your target audience.
Flexible
It presents a challenge to form a fit between the visual language and the story you want to tell. The imagery must be able to be applied in many different forms, such as video, ad, social post or display expression. So it has to be flexible. Ultimately, you want all expressions to be recognizable and have the power to touch and move the target audience. With a good grid, mental and visual come together and you can activate the desired behavioral change.
Long-term benefits of distinctive design
By investing in distinctive design, you attract your target audience because they recognize themselves in your identity. That's how you strengthen your brand image and build a loyal customer base.
From visual language to UX
The next step: translating the visual language into a powerful UX design, the user experience. Forming a convenient platform geared to the user's needs. A good online experience is crucial in a digital landscape full of attractive designs. It is about applying creativity within the boundaries of online ease of use.
Stronger customer loyalty
With UX, you dive deeper into what the online user needs. You can pleasantly surprise the customer by increasing the level of interaction to generate online value for each customer. A thoughtful user experience results in stronger customer loyalty and positive brand perception.
More leads with UX
By applying UX correctly, you avoid a lot of dollars in lost revenue. Research by Forrester has shown that every euro you invest in UX will generate about 100 euros. That's an ROI of 9,900%! You can generate more leads and purchases by paying attention to UX and thus listening carefully to the user. Monitoring user behavior and implementing improvements based on these insights, can further increase the effectiveness of your digital platform and ensure continued long-term success.
HelloBUS
HelloBUS wanted to revolutionize the coach booking process and offer users of the new platform the experience of receiving real-time instant quotes, making booking a coach with driver easy and fun. We developed a corporate identity for HelloBUS consisting of three colors and one main element that conveys this ease and fun. The main element is a smile that appears everywhere, from the website to the design of the bus.
This smile emphasizes that you can trust HelloBUS to get you to your final destination. The new corporate identity was translated into a strong UX design. For this, different research methods were applied to create an optimal user experience. For example, we recorded the Customer journey, had the platform tested by users and the corporate identity was tested using Five Second Split Tests.
