A strong online presence is essential for a successful marketing strategy. This means that a website, webshop, or application is invaluable in achieving your business objectives. However, let's be honest, creating an effective digital environment is no easy task. It requires a smart utilization of technology, involving all stakeholders, and considering functionality, content, and a consistent branding.
So, how can you ensure that your digital platform becomes the secret weapon in your marketing arsenal? At Redkiwi, we have had the opportunity to develop many such platforms, making the technology behind websites, web portals, and shops work for you! Here are 6 tips to maximize its potential and leave your competition far behind.
Tip 1
Involve all stakeholders
Even the most obvious ones
It's tempting to keep your web development project behind closed doors, accessible only to the technical geniuses in your team. But doing so would be a disservice to yourself. Involve all stakeholders, from marketers to salespeople, designers to customers. This creates a balanced mix of functionality and content that meets everyone's needs. Don't forget the most obvious stakeholders: those directly involved in your project, whose input can be invaluable. Listen to them and let the magic of synergy do its work.
