Distinctive Growth Model
Your roadmap to scalable growth
12.01.2024
Looking at the world around us, we see that a simple presence on the online or offline stage is no longer enough. Being distinctive is key. Being visible and memorable is essential. Constantly continue to make an impact on your target audience. Many organizations see budget as the solution. If we pull out our wallets, the cash register will automatically start ringing, right? The result is that marketing budgets today are skyrocketing without adequate ROI.
Such a change in the market does not come out of nowhere. Digitalization and online competition play a major role in this. With the rise of e-commerce and digital marketing, organizations are becoming increasingly active in the arena of online communication. This has led to an abundance of online ads and content, making it harder to stand out and distinctive from the competition. How do you make sure the theater spotlight does shine on you?
The Redkiwi Distinctive Growth Model acts as your roadmap to overcome this challenge. To address this challenge from all angles, this model, and therefore this white paper, is built from four essential building blocks: strategy, creativity, technology and marketing. By giving sufficient attention to each block, communication activities contribute to the desired results.
Strategy
Thinking about your position in the (digital) shopping street. About where you are now and where you want to go. That's where it starts. Dare to make bold choices, be relevant and build the mental availability of the organization.
Creativity
Visually creative communication is invaluable for standing out from the crowd. With striking and recognizable visual language and creative assets, you strengthen your brand strategy and create preference.
Technology
The focus on technology is important because competition is no longer limited to the physical storefront and because our way of consuming has changed. Technological innovations provide the power to operate effectively in the digital landscape and achieve that desired competitive advantage.
Marketing
With marketing, you make sure your brand works as efficiently as possible. Therefore, the right growth engines should not be missing from communications. Effective marketing ensures that your brand is not only physically available, but also makes a lasting impact.
