Visual language. The word says it all. The story in images. Still and moving. From advertisements and social media posts to videos. It's the combination of words and images that complete the story. Often, communication materials focus on what's beautiful and what's not. Everyone has an opinion. But there's no accounting for taste. To avoid discussions and minimize subjectivity, it's beneficial to develop a brand identity based on a recognizable and distinctive communication grid.
The design grid
A communication or design grid is a structured approach for all future communication materials. By using a grid that aligns with your story, you, as a business owner, can communicate consistently. After all, advertising is all about the power of repetition. This grid is a graphic layout that incorporates the colors, fonts, images, lines, patterns, etc., of your brand. This way, you can customize the message each time with a different photo or text, but the communication will still be highly recognizable as part of your brand identity. This makes your communication instantly more professional and distinctive!
