Redkiwi main header STRATEGy

Brand Positioning

Make a difference in the mind and heart of your audience

Knowing who you are as a brand is one thing, but does your audience know it too? More importantly: do they feel it? With strong brand positioning, you ensure that your brand is not only visible but also tangible and recognizable. You claim a mental space, create preference, and build lasting brand value.

At Redkiwi, we help you sharpen and communicate your brand story. We combine strategy, neuromarketing, and storytelling to create a positioning that makes sense rationally and resonates emotionally. So people don’t just understand your brand, they feel it and choose it.

  • What is brand positioning?

    Brand positioning is the strategic choice of how you want your brand to be perceived in the minds and hearts of your target audience. It defines your place in the market relative to competitors and forms the core of your brand story, promise, and communication. Strong positioning ensures relevance, recognition, and preference among your ideal customers.

  • Why invest in brand positioning?

    Strong brand positioning is the foundation of all your marketing and communication activities. It determines how you come across, how you are remembered, and why people choose you. Without clear positioning, every marketing budget is a shot in the dark. With the right positioning, you provide direction, recognition, and relevance to everything you do.

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Our approach to brand positioning

  • 1. Growth-focused thinking from the start

    We always position brands with growth in mind. Whether it’s market share, brand value, or audience reach, we structure your positioning to guide your brand development.

  • 2. Combination of brain and emotion

    We use insights from neuromarketing and behavioral psychology. People make decisions based on emotion and justify them with facts. Your brand must appeal to both.

  • 3. No buzzwords, just a story that makes sense

    Together, we dig into the essence: what do you stand for? What makes your brand unique? What is your promise, tone of voice, and differentiator? Most importantly: what truly resonates with your audience?

  • 4. Personal and engaging process

    Through creative workshops and interviews, we co-create a positioning that fits your identity and ambitions. You know your brand from the inside; we translate it into a sharp, credible brand position.

  • 5. From strategy to brand story

    The result is not a thick report but a tangible brand story that inspires and provides direction. We deliver a positioning document you can use immediately for your website, campaigns, pitches, or briefs.

What does brand positioning deliver?

A well-thought-out brand positioning provides clarity, focus, and strength. You know what you stand for, how you differentiate yourself, and how to communicate that convincingly. Customers recognize themselves in your story and feel a connection. Employees understand their contribution. Your marketing efforts become more efficient, consistent, and effective. Your brand gains a soul and with it, attraction.

Reinoud Wolff
Chief Commercial Officer

Looking for your brand story?

Request a free positioning session.
 

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Frequently Asked Questions about Brand Positioning

When do I need brand positioning?

During a rebranding, merger, launch of a new brand, positioning challenges, or when you notice your story no longer resonates with your audience.

What is the difference between brand identity and brand positioning?

Brand identity is about who you are; brand positioning is about how you want to be perceived in the market. One feeds the other.

Is brand positioning only for large brands?

Absolutely not. Clear positioning is especially crucial for scale-ups and SMEs to grow and stand out.

How long does a positioning project take?

On average, 4 to 6 weeks. We always adjust the timeline to your availability and deadlines.

What will I receive?

A clear, well-founded positioning document including brand promise, brand values, tone of voice, and the story that makes your brand unique.

Turn your brand into a powerful story.

Ready to claim your brand position? We are here to help.