Redkiwi main header STRATEGy

Brand Audit

Know where your brand stands and where it can grow

Your brand may be your most valuable asset. But how strong is it really? Is it distinctive enough? Does the right message come across? And does your brand still meet your audience’s expectations? A brand audit answers these questions. It is a strategic analysis that provides sharp insights into your brand’s performance and where it can improve.

At Redkiwi, we analyze your brand thoroughly with growth in mind. We map your brand identity, brand experience, communication, and brand value. This way, you discover not only how your brand is perceived but also how to strengthen it. You receive concrete recommendations based on data, customer insights, and strategic benchmarks.

Our Way of Working

At Redkiwi, we approach a Brand Audit strategically and systematically. Not a standard checklist, but a sharp analysis aimed at sustainable brand development.

  • 1. Growth potential as a starting point

    We always look through the lens of growth: how can your brand grow stronger in visibility, recognition, and preference?

  • 2. Growth potential as a starting point

    We always look through the lens of growth: how can your brand grow stronger in visibility, recognition, and preference?

  • 3.Smart tools, human-driven approach

    We combine data analysis, AI tools, and brand scans with human insights from interviews and observations. This gives a complete picture of your brand.

  • 4. Personal and approachable

    You work with a dedicated brand strategist. Communication is clear, decisions are fast, and you are actively involved at every step.

Redkiwi Brand Audit square image

Why request a Brand Audit?

A brand audit provides clarity and direction. It prevents you from making decisions based on gut feeling or treating symptoms. It helps you make informed choices about brand strategy, branding, repositioning, or brand communication. Whether you are a scale-up aiming to look more professional or an established player ready for the next growth phase, a Brand Audit is invaluable.

Our growth cases

Frequency Penetration
100%

growth in applicants

Recruitment Marketing Croonwolter&dros

Building the future with smart recruitment

  • Recruitment Marketing
  • Digital strategy
  • Advertising
Frequency Penetration Avg. spend
30%

growth in revenue

Budgettrophy’s growth in e-commerce

The Golden Trophy

  • Ecommerce
  • Technology
  • Website
  • +2

How we conduct a Brand Audit

  • Step 1: Intake & Brand Context

    We start with a conversation to clarify your brand, market, and objectives. You share relevant documents, such as brand strategy or positioning canvas.

  • Step 2: CCompetitive Analysis & Benchmarking

    We compare your brand with 3–5 direct competitors. How do you score in visibility, perception, and brand preference?

  • Step 3: Brand Analysis & Data Insights

    We analyze search volume, branded traffic, social sentiment, visual brand consistency, and customer experience. Optional: interviews and surveys.

  • Stap 4: Brand metrics in kaart

    We stellen een dashboard op met o.a. brand awareness, merkvoorkeur, sentiment en share of search. Zo meet je waar je staat én waar je naartoe groeit.

  • Step 5: Gap Analysis & Recommendations

    We identify improvement points and provide practical advice, from quick wins to long-term actions.

  • Step 6: Presentation & Next Steps

    You receive a visual report and roadmap, ready to strengthen your brand strategically.

What does a Brand Audit deliver?

A Brand Audit provides clarity, direction, and results. You gain clear insight into your brand position and how you truly come across to your audience. Your brand communications become more consistent and recognizable, strengthening brand experience. We also make brand value measurable with clear metrics and dashboards. The outcomes translate into concrete recommendations for positioning and communication—building a solid foundation for all marketing activities.

Reinoud Wolff
Chief Commercial Officer

Do you know how your brand is truly perceived?

Request a Brand Audit and know exactly where your brand stands and how to make it future-proof.
 

Request a Brand Audit Request a Brand Audit

Frequently Asked Questions about Brand Audits

What is a Brand Audit?

A Brand Audit provides insight into your brand’s strength, image, and performance. We analyze how your brand is perceived and where opportunities lie.

When is a Brand Audit useful?

For repositioning, rebranding, growth plans, or uncertainty about brand consistency. Also valuable as a reality check in a changing market.

How long does the process take?

On average 4 to 8 weeks, depending on scope. We coordinate timing with you upfront.

Do I need to provide a lot of materials?

No. We guide the entire process. You only provide input where necessary, such as brand guidelines, positioning, or customer insights.