Social media is no longer just for likes and shares, but is the basis of social commerce, where customers discover, compare and buy products directly through platforms such as Instagram, TikTok and Pinterest. This creates a shorter customer journey, higher conversion rates and direct interaction with your target audience.
Social commerce makes online shopping faster and easier, without the need for a separate website. Brands are leveraging visual content, influencer collaborations and shoppable posts to get consumers to buy faster.
At Redkiwi, we help your brand use social commerce strategically for an effortless shopping experience.