Our AI-way of working

Custom consultancy

In an ever faster growing digital world, it is a challenge to stand out as a company. Our full service approach is the answer to this challenge. The Redkiwi Distinctive Growth Model (incorporating strategy, creativity, technology and marketing) provides a roadmap to successful distinctiveness and growth.

Strategy defines your position in the market and creativity frames the brand with a striking visual identity from an innovative approach. Technology provides essential tools to effectively navigate the digital landscape, and marketing ensures that your brand is not only present, but leaves a lasting impression with the target audience. With targeted strategies, we drive the growth of any brand.

Guarantee of delivering the best results we achieve with our way of working stamps. The three stamps act as the guarantee for delivering the best possible results. Below we show how we implement these stamps for Redkiwi's newest brand line: KiwiCare Shampoo.

Stamp 1: Science based

At Redkiwi, we base our strategies on scientific research and proven methodologies so that every piece of advice we give is strongly informed. For example, we use proven psychographic models to make audience analyses as complete and accurate as possible. In addition, we apply psychological principles such as framing to communicate each message more effectively and build an emotional connection with the target audience.

KiwiCare Shampoo

For our KiwiCare Shampoo, we developed a persona based on scientific research and detailed analysis. Meet Kim Kiwi, our fictional character representative of our target audience. Kim is a modern, conscious consumer who values natural ingredients and eco-friendly products. By immersing ourselves in Kim's lifestyle, needs and preferences, we can create a product ad that perfectly matches her unconscious desires and concrete needs.

Stamp 2: Data fueled

Our strategies and choices therein are driven and supported by data, continuously collecting data from a variety of sources. From market and usage research to dashboarding. With our data fueled approach, we can provide real-time insights that help you make faster and smarter decisions. Among other things, we ensure that a design (of your brand) is not only visually appealing, but also conveys the message effectively.

KiwiCare Shampoo

Using data analysis, we gained valuable insights into the behavior of our target audience. For example, we know that Kim is primarily concerned with her personal care at night and that she values sustainable products. These insights helped us fine-tune our ad's message and framing to Kim's needs, allowing us to create a strong emotional connection and convince our target audience to choose KiwiCare Shampoo.

Stamp 3: Ai advanced

Ai as a sounding board. Using Ai technologies, we continuously improve and test our strategies. Are we using research and data in the best possible way? Do we really resonate with your target audience, or do we need to take another critical look at our work? By constantly putting our work to the test with Ai, we ensure more relevant content and impact for your brand.Using data analysis, we have gained valuable insights into the behavior of our target audience. For example, we know that Kim is primarily concerned with her personal care at night and that she values sustainable products. These insights helped us fine-tune our ad's message and framing to Kim's needs, allowing us to create a strong emotional connection and convince our target audience to choose KiwiCare Shampoo.

KiwiCare Shampoo

Finally, we optimized our ad using advanced Ai technologies. By testing and refining the ad using Ai, we can ensure that we are meeting the principles of Science Based and Data Fueled. We evaluate the effectiveness of our message, the use of Kim's persona and the impact on our target audience to ensure that our product ad is not only visually appealing, but also truly resonates with our target audience.

Jasper Verbunt
CEO & Founder

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