Product information System (PIM)

In an age where data can be anywhere and everywhere, an integrated approach to information management is essential for any company striving for efficiency and consistency. A Product Information Management (PIM) system provides a strategic solution for centralizing, managing and optimizing all of your marketing and product information. Below, we explore the benefits of a PIM system and offer practical guidance for managers to transform their information management.

A PIM system acts as the hub of your product-related information. It collects, manages and enriches data within a unified database. This ensures consistency and quality in information delivery to all sales channels, resulting in fewer errors, more efficient data management and increased customer satisfaction.

1. Inventory existing information.

Map where all relevant data currently resides, from spreadsheets to databases to e-commerce platforms.

2. Selection of an appropriate PIM system.

Choose a system that fits the needs of your marketing portfolio, budget and the complexity of your information. Examples of robust PIM systems include Akeneo PIM and InRiver PIM.

3. Migration of data

Start transitioning your current information to the new PIM system. While this process can be time-consuming, it is fundamental to a successful implementation.

4. Enrichment of product information.

Leverage the capabilities of your PIM system to not only centralize information but also enrich it with comprehensive descriptions, quality images and detailed technical specifications.

5. Integration with sales channels

Make sure the PIM system is seamlessly integrated with all your sales platforms, from your own website to marketplaces such as Amazon or Bol.com, to ensure smooth information dissemination.