Work faster while maintaining quality
Steven Olde Hengel, our Head of Creative at Redkiwi, is dedicated to making an impact through the power of creativity. He leads our creative department, assisting businesses and organizations in standing out and growing through a distinctive visual identity and unique branding.
Steven shares his unique perspective on creative automation. According to him, it serves as an effective addition that propels his productivity to new heights. 'The application of creative automation tools is effective because it simplifies design production. We can work faster while maintaining quality,' says Steven. One of the smart tools Steven embraces is the automated layout application within Adobe. 'This allows me to seamlessly switch between different formats without spending valuable time on manual adjustments.'"
He indicates that automated tools do not compromise the unique human touch but serve as a supportive tool. However, he does highlight limitations and reservations regarding, for instance, AI image generation. 'The quality varies considerably, somewhat limiting the current applicability. Distorted figures and mismatched backgrounds are some of the challenges that still need to be overcome.
Essentially, Steven sees creative automation as an opportunity where human creativity and automated capabilities go hand in hand to shape design production. He believes that design production will become even more efficient in the future, especially when self-learning technology is perfectly capable of generating supporting visuals.
The perspective of our Head of Creative highlights the power of creative automation, with a keen focus on efficiency and, at the same time, an honest view of the challenges of AI. Creative automation seamlessly fits into Redkiwi's creative and distinctive approach. As a full-service agency, we are determined to further leverage developments in creative automation in the future to ensure that we can offer even more to our clients.
Linkedin says so. Harvard business review and McKinsey too. Performance branding is the future. The winning combination of branding with performance marketing.
