Good communication with the design grid
There's no accounting for taste
23.02.2022
Visual language. The word says it all. The story in images. Still and moving. From advertisements and social media posts to videos. It's the combination of words and images that complete the story. Often, communication materials focus on what's beautiful and what's not. Everyone has an opinion. But there's no accounting for taste. To avoid discussions and minimize subjectivity, it's beneficial to develop a brand identity based on a recognizable and distinctive communication grid.
The design grid
A communication or design grid is a structured approach for all future communication materials. By using a grid that aligns with your story, you, as a business owner, can communicate consistently. After all, advertising is all about the power of repetition. This grid is a graphic layout that incorporates the colors, fonts, images, lines, patterns, etc., of your brand. This way, you can customize the message each time with a different photo or text, but the communication will still be highly recognizable as part of your brand identity. This makes your communication instantly more professional and distinctive!
Recognizable communication
Once you have created the overarching story, you'll notice that there are various sub-stories that can also be communicated to achieve marketing objectives. You may want to talk about your company/brand, your product, your ambassadors, the lifestyle you promote, events, and maybe even create timely and relevant content.
In this case, having a flexible and recognizable visual grid is crucial so that you can incorporate all these sub-stories effectively. This approach ensures that your communication is consistent and recognizable, aiding in building a strong position in the minds of your target audience!
Design is a league of its own
It takes skill to align the visual language with the story the entrepreneur wants to tell because it needs to possess the necessary communication power and flexibility to be applied in various forms. Whether it's videos, advertisements, social media posts, or display materials, a good grid ensures that all your communications look recognizable across all channels and have the strength to entice the audience to take action. Because ultimately, that's what it's all about.
Visual language is not about creating paintings. It's about creating communications that work. That touch people. That motivate target audiences into action. Bang, boom, impactful communication!
