Green DNA, fresh look
We Love The Planet wants to make a difference. Not tomorrow, but now. Preferably yesterday. Their mission: to show that sustainability can also be attractive. That 100% natural products are not only good for the planet, but also beautiful, practical, and a pleasure to use.
To strengthen that message, they turned to Redkiwi. Together, we developed a new brand strategy, a story that resonates, and a look & feel that instantly communicates what We Love The Planet stands for: Enjoy life, worry free!
https://welovetheplanet.com/en
We Love The Planet is purpose-driven. Everything revolves around natural ingredients, eco-friendly packaging, and an honest production process.
With a new tagline and brand strategy, they now focus on two target groups:
This way, the brand grows alongside partners who share the same mission.
Alongside the strategy, we created a completely renewed brand identity. Striking. Clear. Recognisable.
Pink stands for love. Green for planet. Together, they form the basis for a design that’s instantly recognisable at a glance. The packaging received a clean, minimalist look with bold colour blocks. This makes the brand stand out on the shelf while staying true to its sustainable roots.
From webshop to shop floor: the same recognisable style everywhere. That’s how we make eco-friendly not only responsible, but also irresistibly attractive.
For the new visual language, we used AI to develop a unique, consistent style. AI gave us the freedom to experiment: combining colours, shapes, and textures into visuals that perfectly capture the feel of We Love The Planet.
In this project, AI was a creative accelerator. It brought fresh energy to the process and helped us fine-tune the brand identity down to the smallest detail.
In addition to the new brand strategy and visual identity, we also developed the new webshop for We Love The Planet. We chose Shopify as a powerful e-commerce foundation, combined with Storyblok as a flexible headless CMS. This combination allows the brand not only to sell online, but also to easily add and update inspiring content—without technical hurdles. From product pages to campaigns and blogs: everything is quick to manage and instantly visible in the webshop.
The result is a user-friendly, future-proof online environment that perfectly brings the new brand identity to life and is ready to grow alongside the brand.
Shopify is a SaaS CMS that makes complex challenges simple. As a leading e-commerce platform, it enables users to effortlessly create and manage online stores. Each store is tailored to specific needs and offers endless possibilities.
With Storyblok, you can effortlessly manage, edit, and publish content—without relying on developers. This headless CMS combines developer flexibility with marketer-friendly ease of use.
Although at Redkiwi we prefer “red” over “green,” this project was a celebration. Working with Marlies van Lohuizen was inspiring. As our Chief Strategy Officer Reinoud put it:
“Marlies has strong ideas and big ambitions. At the same time, she gives the agency the space to add value.”
The result? An accessible, attractive brand identity that radiates love for the planet. From website to packaging: everything is aligned. We Love The Planet is ready to accelerate the sustainable transition in the industry.
And it didn’t stop at We Love The Planet. We also worked on integrating with the umbrella brand Aizuru, which manages two sustainable Dutch factories (NCH Holland and Girasol). Together, we are building a future that is both greener and more beautiful.
We love it.
Linkedin says so. Harvard business review and McKinsey too. Performance branding is the future. The winning combination of branding with performance marketing.
