Good food. Good mood.
In 2021, we met Shelina Sars and Guido Billekens. True hospitality pros. An experienced power duo – sommelier and chef – with a big dream: opening their own restaurant in the heart of Eindhoven, North Brabant. Serving breakfast, lunch, dinner and cocktails, 24/7. A place where the door is always open. For everyone.
The ingredients and ambition were already there – all that remained was to bring the idea to life. We didn’t just write their brand story; we also came up with an original name and a complete visual identity. On top of that, we helped shape the restaurant’s interior and developed distinctive communication materials for the launch campaign in 2022.
A Mobility Service Centre where everything is done a bit differently than what you're used to. A centre where everyone, from young to old, single or married, experiences 5-star service.
Already visible from the highway along Apeldoorn: the unique, modern, and professional visual language.
A name is personal. But it also needs to tick a few boxes: recognisable, easy to pronounce, and in this case, modern with a cosmopolitan flair. During the brainstorm, we explored several directions. Should the name reference the central location – right opposite Eindhoven Centraal train station? Should it hint at the surprising items on the menu? Or could we draw inspiration from the founders' names: Shelina and Guido? The result: NADO – from SheliNA and GuiDO.
Shelina and Guido are watching Eindhoven change. Becoming more international. More modern. The city is evolving into a cosmopolitan hub. And that inspires them every day. “As Brabanders, we’re proud of our city. We embrace this change while cherishing our roots and local traditions.
At NADO, you’ll find dishes from global cuisines and cocktail recipes handed down through the family. It’s a place to relax, enjoy, and discover. There’s something for everyone: accessible food with international flair, refined ingredients, and surprising flavours – all in an easy-going setting.
So how do you give a great story the look it deserves? With the right brand assets: logo, typography, colour palette, photography, and surprising stylistic elements. Redkiwi’s Head of Creativity, Steven Olde Hengel, knew exactly where to start, working from five key themes: Cosmopolitan, Cheerful, Energetic, Positive and Active.
The visual language needed to stand up against brands like Vogue and the world-famous Danish restaurant noma. With a modern colour scheme, strong logo and header font, and the romantic, personal touch of the handwritten typeface North Avelion, we brought it all together. Combined with fitting photography, unique line drawings, and a versatile pattern, every detail was spot-on. All ingredients for the communication tools and restaurant décor were sourced locally. Mise en place? Check!
As the final touches were being made in the restaurant, it was time to spark enthusiasm for NADO among the public. A multi-channel launch campaign in spring 2022 did exactly that – and more! Visibility everywhere: from NADO’s owned social media channels to bold outdoor ads, including animated Digital Out of Home displays and flyposting(!), right in the bustling city centre of Eindhoven.
Design and copy: Redkiwi.
Outdoor media: in collaboration with local partners.
Linkedin says so. Harvard business review and McKinsey too. Performance branding is the future. The winning combination of branding with performance marketing.
