Erasmus MC

Heart & Vascular Institute: from brand positioning to video production

Our work
Brand strategy
Video

Challenge

Erasmus MC in Rotterdam is the leading academic centre for complex care in the region. Within this top-tier hospital, three institutes have been established, including the Heart & Vascular Institute: the newest, but rapidly growing centre of expertise in cardiovascular care, research and education.

The challenge: to position the new institute with clarity and strength—both within Erasmus MC and beyond. Through a distinctive brand story and supporting visual tools, the aim was to bring the institute’s three pillars to life: Care, Research and Education.

Results

Strong positioning within and beyond Erasmus MC

Clear brand story and visual identity enhance recognition and trust.

Brand narrative and research brought to life on video

Innovation and impact made visible through storytelling and a 360° perspective.

URL
https://www.erasmusmc.nl/nl-nl/hart-en-vaat-instituut

Strategic brand positioning

Redkiwi developed a strategic brand positioning for the Heart & Vascular Institute, articulated through a clear brand story and a fitting pay-off: "Reducing the impact of cardiovascular disease together". This was translated into a new website (structure and copy) in which the institute’s three core pillars - Care, Research and Education - are central. As a result, the institute was given a distinct place within the broader Erasmus MC narrative and a recognisable identity for patients, healthcare professionals and international partners alike.

Two powerful videos that bring the mission to life

Together with video partner DUBBEL Media, we produced two videos: one highlighting the institute’s mission, and another focusing on its research pillar. The main video shows how healthcare professionals work every day to improve cardiovascular care, with a focus on prevention, treatment and personal stories from doctors.

360° focus on research

The second video highlights innovative research projects, including telemonitoring in cardiovascular care, aneurysm studies and the ROBINSCA prevention project. In a 360-degree approach, patient, physician and researcher are all featured—making the impact of research tangible and raising awareness.

Want to know more about this case?

Laura is your girl! Our Brand Strategist will undoubtedly surprise you.

Connect with Laura Connect with Laura

Or would you prefer an agency pitch presentation?

We are also happy to meet in person.

YES, SEND ME ONE SEND AN EMAIL

Grow with performance branding

Linkedin says so. Harvard business review and McKinsey too. Performance branding is the future. The winning combination of branding with performance marketing.

Read more Grow!